Say No to Plastic Bags

Indus Motor Company (IMC) worked in collaboration with WWF-Pakistan in 2017-2018 on the “Say No to Plastic Bags” campaign. Through the distribution of 125,000 recyclable paper bags with messages that encourage eco-friendly habits, in place of plastic bags, the campaign is targeted at promoting environmental awareness and ownership of the local communities to help build a more sustainable society.

Through this initiative, IMC leads Pakistan into playing its part in protecting the environment, because the use of paper bags is not harmful to crops, birds, and even aquatic life. The results of the campaign have been positive as IMC works at fine-tuning the initiative through consumer feedback and looks forward to running the campaign annually.